International Interior Design Firm in Kuala Lumpur (KL), Malaysia

Transformed spaces

Inspiring
Balance

We deliver on inspiring living and workspaces and create synergistic designs that energize people from the inside. These are goals we reach by paying attention to the needs laid out to ensure our execution is on point.

S.U.A is one of Malaysia’s leading interior designing firms. Circling the concept of space analysis, collaboration and communication between our analysts and clients are at the center of our design ethos.

People and spaces have an interdependent relationship. The most important question we answer is this: How do we make your spaces work for you? We tune in, ideate, create, and accentuate to evoke the right emotions.

Board of Directors

The S.U.A Team

The team

ED MUN SAI CHEONG

Managing Director cum Chief Executive Office, Malaysian, 57

Ed Mun Sai Cheong is a veteran across Malaysia’s interior design landscape, with more than four decades of experience in the field. Over the years, he has served a strong list of clients in both the local and international commercial industries.

Several of these notable bluechip brands include Samsung, Hong Leong Bank, Mary Kay, Volvo Malaysia, Murad Beauty, Hong Leong Bank, Al-Madinah University, and Fuji Xerox.

After graduating from the Malaysian Institute of Art, he traveled abroad to study and analyze new cultures and lifestyles for the purpose of research and exposure. The experience allowed him to deepen his acumen, and led to the birth of his famed space analysis concept.

He founded Virtuals Space Sdn Bhd in 1989, whose flagship brand is Space Utilization Analyst Interior. He has continued to manage the outfit as Managing Director cum Chief Executive Officer. He has been actively involved in its management and day-to-day business operations.

Ed is a certified mentor, recognized by FutureLab, a HRD Corp certified training provider, and the Malaysian Research Accelerator for Technology & Innovation (MRANTI), formerly known as the Malaysian Global Innovation & Creativity Centre (MaGIC).

His leadership programs are conducted under Insight Interior with Ed Mun (IIEM).

In August of 2021, Ed introduced the Forum of Innovative Design Association (F-IND), a non-profit organization. He then launched his #NoFreeDesignMovement globally. To date, F-IND has members from 30 countries.

He is also the author of The Rugged Walk: My Life Journey, which details his path as a designer.

JASMINE CHONG MEE MAN

Executive Director, Malaysian, 57

Jasmine Chong Mee Man graduated with a Diploma in Interior Design from the Malaysian Institute of Art in 1987. She began studying the fine arts in her first year, then progressed to interior design during her second and third years.

In 1989, Jasmine proceeded to co-found Virtuals Space Sdn Bhd (a.k.a. S.U.A).

At present, she is responsible for directing and executing strategic initiatives for the development of the Group. Paired with an eye for detail and an ability to realize strategic ideas practically, she continuously contributes to the enduring success of S.U.A.

Jasmine’s innate artistic talent extends beyond the arts and interior design to include pottery, a craft which began as a childhood hobby for the veteran designer.

In 2015, she founded Silo, a home-based ceramics art business capitalizing on limited edition crafts for selected clients.

GARY LIM FOO SENG

Chief Operating Officer, Malaysian, 53

Gary Lim is a member of the Malaysian Institute of Certified Public Accountants and Malaysian Institute of Accountants. He began his career with Deloitte Kassim Chan, serving with the international accounting firm from 1989 to 1995.

Thereafter, he joined the Arab-Malaysian Corporation Berhad Group (“Amcorp”) in 1995. During said tenure, he held various senior management positions and served as a board member for numerous subsidiaries of Amcorp.

He exited Amcorp in 2003 as Chief Financial Officer of MCM Technologies Berhad, a subsidiary of Amcorp, which was formerly listed on the then MESDAQ Market of Bursa Malaysia Securities Berhad. He joined Quest Technology Sdn Bhd in 2003 as a CFO, and from 2005 to 2008, he was the Executive Director cum CFO for Quest’s immediate holding company, Ruby Quest Berhad.

From 2008 to 2009, he was Executive Director of Asia Bioenergy Technologies Berhad, a company listed on the then MESDAQ Market of Bursa Securities. In late 2009, he set up and co-owned an investment holding company in which he subsequently disposed of his stakes and resigned as director in 2011. Between 2011 and 2013, he was the Head of Strategic Planning for Aivoria Group Sdn Bhd, and in 2014, he joined Winn Worldwide Sdn Bhd until 2017 as Chief Strategy Officer.

In mid-2017, Gary joined Nova Pharma Solutions Berhad as Chief Strategy Officer, a company involved in the provision of engineering services for pharmaceutical and biotechnology industries and listed on the LEAP Market of Bursa Securities. He left NPS recently and currently holds executive advisory roles for several companies with a focus on group strategy and finance areas.

On non-executive directorial roles, on 1 February 2021, he was appointed as Non-Independent Non-Executive Director of Econframe Berhad which was listed on the ACE Market of Bursa Securities.

He was also appointed as Independent Non-Executive Director of Knusford Berhad and Iskandar Waterfront City Berhad on 4 December 2013 and 11 October 2013 respectively, both of which are public companies listed on Main Market of Bursa Securities. Most recently in August 0f 2023, PLS Plantations Berhad announced his appointment as Independent and Non-Executive Director.

Decades of
Experience

Our team of interior designers and analysts are devoted to creating more than just a space. By tailoring each aspect according to your budget and requirements, our analysts are empowered to plan and manage individual projects. Their solid expertise is combined with strong analytical skills and innovation literacy. We help you visualize your space using the latest in illustrative technologies. Instead of a process, we provide an experience.